Showing posts with label brand lifecycle.Allan Hess. Show all posts
Showing posts with label brand lifecycle.Allan Hess. Show all posts

Monday, April 21, 2014

Coming up on Asset Management for Healthcare - Developing a Brand? Spend Your Money Wisely.

This interview is with Allan Hess, Director of Digital Marketing Automation and Customer Relationship Practice for Ascension Growth & Innovation Strategies, LLC.  The 2 part blog will discuss:
1.       Creating a brand
2.      Utilizing a brand
3.      Maintaining the value of a brand
4.      Retiring a brand

Part 2 is up.  Click here to read.