Coming Up on Cinco de Mayo at AMHC

Coming Up on Cinco de Mayo (5 May) at AMHC, Part 2 of 2 with Allan Hess, Developing a Brand? Spend Your Money Wisely. 

Part 2 will discuss:

• maintaining brand value
• retiring a brand and some closing thoughts from Allan. 

 In the meantime, click here to read part 1.

- Click here to read the original article that sparked thoughts on the lifecycle of a brand.

- Click here to find my book on Asset Management

- Click here to my whitepaper on the U.S. Veterans Health Administration’s issues with asset management programs and policy

PART 2 IS UP NOW http://assetmanagementhc.blogspot.com/2014/05/part-2-developing-brand-spend-your.html